Value of the Case Study Set for a Business Management Classroom
This set of case studies is an excellent resource for exploring various aspects of marketing, strategy, and stakeholder engagement. Each case study provides students with real-world business challenges and opportunities to apply theoretical concepts like the marketing mix, segmentation, targeting, positioning, and ethical marketing. These case studies encourage critical thinking, creativity, and the application of practical business strategies.

List of Case Studies with Summation:

1. Nike Inc.: Impact of Social, Cultural, and Technological Change on Marketing
   Examines Nike’s strategies for promoting eco-friendly products by adapting to global social and technological trends.
2. Patagonia Inc.: Sustainable Marketing Practices
   Focuses on Patagonia’s integration of sustainability into its marketing mix and the long-term brand benefits of eco-conscious business practices.
3. PepsiCo Inc.: The Seven Ps of the Marketing Mix
   Develops a marketing strategy for PepsiCo’s new plant-based snack line, incorporating all elements of the marketing mix.
4. Red Bull GmbH: Social Media Marketing as a Promotional Strategy
   Explores how Red Bull leverages social media to generate excitement for a new product launch, maintaining its adventurous brand image.
5. Sony Corporation: Market Orientation vs. Product Orientation
   Evaluates whether Sony should adopt a market-oriented approach or continue focusing on product innovation for its new smart home devices.
6. Starbucks Corporation: International Marketing Strategies
   Discusses Starbucks’ approach to entering the Indian market, balancing cultural sensitivity with the promotion of premium coffee offerings.
7. Amazon.com Inc.: Market Research and Data Analysis for Business Success
   Analyzes Amazon’s use of market research and data analysis to develop a personalized subscription service based on customer preferences.
8. Apple Inc.: Segmentation, Targeting, and Positioning
   Develops an STP strategy for Apple’s new wearable fitness device, targeting the health-conscious market while differentiating from competitors.
9. Ben & Jerry’s: Ethical Marketing Practices
   Explores how Ben & Jerry’s reinforces its ethical brand image through sustainability-focused marketing, engaging environmentally conscious consumers.
10. Coca-Cola Company: Creative Marketing Strategies and Stakeholder Engagement
    Proposes creative marketing strategies for Coca-Cola’s new health-focused beverage line while using the Ansoff Matrix to guide growth.