Value of the Case Study Set for a Business Management Classroom
This set of case studies provides real-world business scenarios that help students understand key concepts such as corporate social responsibility (CSR), stakeholder management, innovation, growth strategies, and public-private partnerships. By exploring different industries and business challenges, students can develop critical thinking, problem-solving skills, and the ability to apply business theories in practical settings.
List of Case Studies with Summation:
- Nestlé S.A.: Corporate Social Responsibility (CSR) in Multinational Companies
Explores how CSR initiatives like reducing plastic waste impact Nestlé’s global image and business sustainability.
- Patagonia Inc.: Ethical Business Behavior and Customer Loyalty
Analyzes Patagonia’s expansion of its “Worn Wear” program and the ethical challenges of promoting second-hand products globally.
- Zoom Video Communications, Inc.: Starting Up a Business
Examines the challenges and opportunities of launching a video conferencing startup in a highly competitive market.
- Unilever: Corporate Social Responsibility (CSR) and Business Objectives
Discusses Unilever’s alignment of its business goals with the United Nations Sustainable Development Goals (SDGs) and the balance between profit and ethics.
- Tesla Inc.: Sustainable Business Practices
Analyzes Tesla’s new solar energy initiative in developing countries using the Ansoff Matrix to evaluate growth strategies.
- Apple Inc.: Innovation in Product Development
Explores Apple’s continuous innovation strategy, focusing on the development of a new wearable device to maintain its competitive edge.
- Amazon.com Inc.: Growth and Evolution through Mergers and Acquisitions
Evaluates Amazon’s strategy of acquiring a renewable energy company to support its sustainability goals using STEEPLE analysis.
- Meta Platforms Inc. (Facebook): Stakeholder Conflict in Business
Investigates stakeholder conflicts in Meta’s launch of a new social media platform with enhanced privacy and content moderation features.
- Google LLC (Alphabet Inc.): Internal and External Growth Strategies
Discusses Google’s acquisition of an AI startup to enhance its technological capabilities and the challenges of integrating new acquisitions.
- National Health Service (NHS) and Private Hospitals
Analyzes the potential benefits and challenges of increased collaboration between the UK’s NHS and private hospitals to improve healthcare delivery.