Introduction to Business Management (Unit 1)

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Value of the Case Study Set for a Business Management Classroom
This set of case studies provides real-world business scenarios that help students understand key concepts such as corporate social responsibility (CSR), stakeholder management, innovation, growth strategies, and public-private partnerships. By exploring different industries and business challenges, students can develop critical thinking, problem-solving skills, and the ability to apply business theories in practical settings.

List of Case Studies with Summation:

  1. Nestlé S.A.: Corporate Social Responsibility (CSR) in Multinational Companies
    Explores how CSR initiatives like reducing plastic waste impact Nestlé’s global image and business sustainability.
  2. Patagonia Inc.: Ethical Business Behavior and Customer Loyalty
    Analyzes Patagonia’s expansion of its “Worn Wear” program and the ethical challenges of promoting second-hand products globally.
  3. Zoom Video Communications, Inc.: Starting Up a Business
    Examines the challenges and opportunities of launching a video conferencing startup in a highly competitive market.
  4. Unilever: Corporate Social Responsibility (CSR) and Business Objectives
    Discusses Unilever’s alignment of its business goals with the United Nations Sustainable Development Goals (SDGs) and the balance between profit and ethics.
  5. Tesla Inc.: Sustainable Business Practices
    Analyzes Tesla’s new solar energy initiative in developing countries using the Ansoff Matrix to evaluate growth strategies.
  6. Apple Inc.: Innovation in Product Development
    Explores Apple’s continuous innovation strategy, focusing on the development of a new wearable device to maintain its competitive edge.
  7. Amazon.com Inc.: Growth and Evolution through Mergers and Acquisitions
    Evaluates Amazon’s strategy of acquiring a renewable energy company to support its sustainability goals using STEEPLE analysis.
  8. Meta Platforms Inc. (Facebook): Stakeholder Conflict in Business
    Investigates stakeholder conflicts in Meta’s launch of a new social media platform with enhanced privacy and content moderation features.
  9. Google LLC (Alphabet Inc.): Internal and External Growth Strategies
    Discusses Google’s acquisition of an AI startup to enhance its technological capabilities and the challenges of integrating new acquisitions.
  10. National Health Service (NHS) and Private Hospitals
    Analyzes the potential benefits and challenges of increased collaboration between the UK’s NHS and private hospitals to improve healthcare delivery.
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