Value of the Escape Room Set for a Business Management Classroom
This escape room set is an engaging and interactive way for students to deepen their understanding of key marketing concepts, such as market orientation, segmentation, research, and the marketing mix. By solving puzzles in real-world scenarios, students develop critical thinking, teamwork, and decision-making skills, applying theoretical knowledge in a dynamic learning environment.

List of Escape Rooms with Summation:

1. Station 1: The Marketing Orientation Maze
   Students categorize companies as market-oriented or product-oriented, analyzing market share and growth potential.
2. Station 2: The Marketing Planning Puzzle
   Students apply segmentation, targeting, positioning, and differentiation to create marketing plans for various products.
3. Station 3: The Market Research Riddle
   Students match business scenarios with appropriate market research methods, understanding the use of qualitative and quantitative data.
4. Station 4: The Marketing Mix Mystery
   Students analyze the seven Ps of the marketing mix for different product scenarios, tailoring strategies to target markets.
5. Station 5: The Pricing Strategy Challenge
   Students evaluate and calculate pricing strategies for products, considering factors like competition, costs, and market positioning.
6. Station 6: The International Marketing Lab (HL Only)
   Students assess opportunities and threats in international markets, using tools like the Ansoff Matrix and SWOT analysis to develop global marketing strategies.