Value of Activity Pack for Business Management Classroom:

These activity packs provide students with practical experience in applying marketing concepts, from pricing strategies to social media campaigns and international market expansions. The exercises offer hands-on learning opportunities that deepen understanding of the marketing mix, customer engagement, and strategic business decisions in diverse scenarios.

List of Activity Packs and Summations:

1. Branding Case Study Analysis
   Students analyze a company's branding strategy, focusing on how it builds brand awareness, loyalty, and competitive advantage.
2. Market Orientation vs. Product Orientation Debate
   Students debate the merits of market vs. product orientation, exploring which strategy leads to long-term business success.
3. Market Research Design Challenge
   Students design a market research plan to gather data for launching a new product, incorporating both primary and secondary research methods.
4. Market Share and Growth Analysis Project
   Students analyze market share and growth trends in a selected industry, assessing competitive positioning and strategic opportunities.
5. Marketing Planning Workshop: Creating a Positioning Map
   Students create a positioning map to evaluate how different brands are perceived in a market based on key attributes like price and quality.
6. Pricing Strategy Simulation
   Students experiment with various pricing strategies to evaluate their impact on consumer demand, profitability, and market positioning.
7. Sales Forecasting Simulation (HL Only)
   Students use historical sales data to apply forecasting techniques and predict future sales, considering trends and market conditions.
8. Social Media Marketing Campaign Design
   Students design a social media marketing campaign for a fictional company, focusing on ethical and sustainable practices to engage customers.
9. The Seven Ps of Marketing Mix Role-Play
   Students role-play as marketing managers to develop a comprehensive marketing mix strategy covering product, price, promotion, place, and more.
10. International Marketing Strategy Workshop (HL Only)
    Students develop an international marketing strategy for expanding into a new market, adapting the marketing mix to fit cultural and economic conditions